Sample Sales Promotions

Sample Sales Promotions (Explanation)

Below are some examples of sales promotions and promotion report subtotal group assignment. The following are merely suggestions or ideas to help illustrate how sales promotions can be used to meet a wide variety of ticketing needs.

Single Ticket Promotions (Promotion Report Group R)

  • 2 for 1
    • 50% off
  • Regular Admission
    • No discounts or markups
  • Senior Special
    • Flat $25 only in price code A
  • Member Discount
    • 25% off any price code
  • Sponsor Discount
    • 15% off without any built-in ticket fees so long as the base price is between $25 and $125
  • Rush Seating
    • Flat $15 tickets in any price code but only on the day of sale of the performance

Complimentary Ticket Promotions (Promotion Report Group C)

  • Staff
    • 100% discount only good on the day of sale of the performance
  • Promotional
    • 100% discount that requires a coupon to be presented
  • Media
    • 100% discount attached to a workflow notification that sends an email to the marketing director when used
  • Volunteer
    • 100% discount that can only be used 20 times per performance
  • Artist
    • 100% discount

Season Ticket Promotions (Promotion Report Group S)

  • 5-play
    • 25% off only available until a date six months out from the first performance
  • 3-play
    • 15% off only available six to three months out from the first performance
  • Season Regular
    • 40% off attached to a custom plugin that ensures patrons buy all of the required events
  • Flex Pass
    • Flat $42.38 ticket that is not available for selection in an order, but is used in a sales rule attached to a season flex pass setup as an average dollar per admission redemption type

Group Ticket Promotions (Promotion Report Group G)

  • Group 10 +
    • 10% off rounded to the nearest $1
  • Group 20 +
    • 20% off rounded to the nearest $1 with no built-in ticket fees

Marketing Ticket Promotions (Promotion Report Group M)

  • Dinner and a Show
    • $25 markup attached to a workflow notification that goes to the box office to make follow restaurant reservations
  • Charity Night