Patron Detail Tabs: Media Tab

Patron Detail Tabs: Media Tab (Reference)

Patron Detail Media Tab
Patron Detail Media Tab

The Media Tab is used to keep track of patrons who are members of the media and the appropriate marketing materials to use for them.

Media Type

Record the type of media that the patron works with. To select a media type, open the drop down list and click on the desired choice. The list of media types available can be altered in Code Tables >> Media Types.


Community

The area in which the media type spans. For example, a television station could reach an entire county while a community paper circulates within a neighborhood or specific city. This field defaults to the city entered in the patron window.


Last Contact

Last time the media member was contacted.


Lead Time

Number of days (in advance) that the media member needs to be aware of an event in order to advertise it.


Priority

For setting a custom rating across media contacts for accurate distribution of limited advertising materials.


Notes

Relevant notes about the media contact.


Send Following

This is what the media member requires in order to properly advertise the event. Add a check mark by clicking in the box next to the required items:

  • Media Release
    • For official press releases
  • Invitation
    • For specific one-on-one invitations
  • Poster
    • For posters display requirements
  • PSA
    • For public service announcement needs
  • Photo Call
    • For photo opportunities
  • Media Kit
    • For media/press kit/packet delivery
  • Brochure
    • For those who need brochures/fliers delivered
  • Calendar of Events
    • For regular delivery of a paper/digital event list/calendar
  • Comp Tickets
    • For those who receive comp tickets (entries here do not actually reserve tickets)
    • Checking this causes another checkbox to appear for recording the standard number of comps the media member receives (entries here do not actually limit comp ticket booking).